Products that Sell Well on Amazon Prime Day
Doug Herrington, CEO of Amazon Worldwide Stores, stated, “Prime Day is a celebration of our Prime members who look forward to this event every year. We’re happy to have offered tremendous savings to them once again. “Our employees, vendors, and sellers have all helped make this special event possible, and I want to sincerely thank them for making this a Prime Day to remember.”
Amazon Prime Day is a sale day where a variety of items are discounted. It might vary from year to year which things do well on Amazon Prime Day, but here are some examples from recent years:
- Apple AirPods Pro
- Levoit Air Purifier H13
- Crest 3D Whitestrips
- Amazon-based products such as Kindles, Echo smart speakers, and Fire TV Sticks
- Beauty Products from LANEIGE
- NUFACE Products
- Apple Watch
- Toys & Games
- Apparel Shoes
- Electronics
- Household goods
The best-selling goods from Prime Day 2022 are listed here, along with advice for companies on how to maintain their success long after the shopping event.
Best-selling products on Prime Day globally
During this year’s Prime Day sale, Prime members from all across the world made more than 100,000 purchases each minute. During Prime Day, Amazon Devices, Consumer Electronics, and Home categories saw some of the highest global sales.
In general, electronics are a popular category during Prime Day, along with Amazon Devices and Home goods.
Following are the category report of Prime Day 2022. (Source: Numerator)
Top-selling Electronics:
According to the search results, the top-selling electronics during Amazon Prime Day can vary from year to year. However, here are some examples:
Amazon-branded products such as Fire TV Sticks and Echo Dot (4th Gen)
- Consumer Electronics
- Apple Watch
- LG OLED TV
- Sony earbuds
Top-selling Home Goods:
According to the search results, the top-selling electronics during Amazon Prime Day can vary from year to year. However, here are some examples:
Amazon-branded products such as Fire TV Sticks and Echo Dot (4th Gen)
- Consumer Electronics
- Apple Watch
- LG OLED TV
- Sony earbuds
Amazon Prime Day offers discounts on a wide range of products, including home goods. While the specific deals can vary from year to year, here are some examples of the best deals on home goods during Amazon Prime Day:
- Kitchen appliances, including Instant Pots and over 30% off air fryers
- Cleaning appliances, including 20% off select Bissell products and 43% off Eufy robot vacuums
- Savings across categories like Customers’ Most Loved, Internet Famous, and Climate Pledge Friendly products
- Furniture, mattresses, and more
- Zinus, Casper, Nectar, and other mattresses are deeply discounted
- According to Good Housekeeping, the best Prime Day deals are in the tech and appliance categories
- Amazon’s Prime Early Access Sale in 2022 offered incredible home deals, but the specific deals are not mentioned
- Architectural Digest has curated the best deals on offer, including Amazon devices like Kindles and smart home tech gadgets, but also furniture, mattresses, and more
Premium beauty brands like LANEIGE and NuFACE, Apple Watch Series 7, diapers and wipes from Pampers and The Honest Company, kitchen essentials from Rachael Ray, Le Creuset, and Hamilton Beach, toys from VTech and LeapFrog, Vital Proteins Collagen Whey, Levi’s clothing and accessories, Chemical Guys car wash products, and pet products from NUTRO, TEMPTATIONS, and GREENIES were some of the best-selling items this Prime Day worldwide.
US Prime Day's top-selling products
During this year’s Prime Day event, Prime members in the US purchased more than 60,000 goods each minute. Consumer electronics, household essentials, and homes were among the most popular product categories in the US on Prime Day. Premium cosmetic brands like LANEIGE and NuFACE, Apple Watch Series 7, Crest Teeth Whitening, and Oral-B electric toothbrushes were some of the best-selling products in the US during Prime Day.
“There are three essential lessons that can be applied to achieve continuing success following Prime Day. The first is maintaining an always-on campaign strategy to keep viewers engaged with our Amazon Ads solutions. Second, your investment continues to have an impact after Prime Day; we’ve seen how much interaction there is long after the event. Third, use our measurement technologies to analyze insights from your campaigns on what was successful and apply those findings to subsequent efforts.
After Prime Day, companies may use Sponsored Products to increase sales, Sponsored companies to increase brand loyalty, and Sponsored Displays to remarket to audiences with high purchase intent. To further engage both present and potential consumers, this might also be a good opportunity to refresh or develop your Store for the upcoming season.
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