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A+ Content, also known as Enhanced Brand Content (EBC), is a feature Amazon offers to brand-registered sellers. A+ Content allows these sellers to enhance their product detail pages with additional visual and descriptive content. The goal of A+ Content is to provide a more engaging and informative shopping experience for customers, ultimately leading to increased conversion rates and sales. With A+ Content, sellers can create more compelling product descriptions beyond the standard product listing format. This includes the ability to add high-quality images, comparison charts, detailed product descriptions, and formatted text. These additional elements help showcase a brand’s unique selling points, provide more in-depth information about products, and tell a brand’s story.

Here are some key features and benefits of A+ Content: 

  • Rich Media: 

A+ Content allows sellers to incorporate images, videos, and other multimedia elements better to illustrate product features, benefits, and usage. 

  • Brand Storytelling: 

Sellers can use A+ Content to share their brand’s story, mission, and values, helping to establish a stronger connection with customers. 

  • Detailed Descriptions: 

A+ Content enables sellers to provide more detailed and informative descriptions of their products, which can be especially helpful for complex or technical items. 

  • Cross-Selling: 

Sellers can use comparison charts and product grouping to showcase related products and cross-sell within the same listing. 

  • Enhanced SEO: 

A+ Content can potentially improve the search engine optimization (SEO) of a product listing, leading to better discoverability and visibility on Amazon’s platform. 

  • Improved Conversion: 

The visually appealing and informative nature of A+ Content can lead to higher conversion rates by providing customers with the information they need to make informed purchasing decisions. 

It’s important to note that A+ Content is available to brand-registered sellers, and there might be specific eligibility criteria and guidelines that sellers need to follow when creating A+ Content.

Additionally, Amazon might have introduced new features or changes to the A+ Content offering since my last update, so I recommend checking Amazon’s official seller resources or contacting Amazon Seller Support for the most current and accurate information.

Here are some key features and benefits of A++ Premium: 

Amazon A++ Premium Content, also known as Premium A+ Content, is a tool that allows brands to showcase their products with more visual appeal and enhanced interactive experiences

  1. Increased traffic: According to Amazon, the use of A+ Content results in increased traffic
  2. Higher conversion rate: Premium A+ Content can increase sales by 20% 
  3. Better reviews: Quality A+ content serves as a digital sales and customer service team, which can lead to better reviews
  4. Lower return rates: Enhanced content builds trust with customers, which can lead to lower return rates
  5. More visual appeal: Premium A+ Content provides a more sophisticated way to share information about products, including high-quality multimedia photos and videos alongside eye-catching information to share the product story
  6. Enhanced interactive experiences: Premium A+ Content includes interactive comparison charts, clickable Q&A, and carousel modules
  7. Mobile-friendly and voice-friendly: Premium A+ Content is mobile-friendly and voice-friendly, which can improve the shopping experience for customers

Overall, Amazon A++ Premium Content can help brands increase sales, improve customer satisfaction, and build trust with customers.

Premium A+ features

How to create A+ Content:

Creating A+ content involves generating topic ideas that appeal to your target audience, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other content formats

  1. Research your target audience and understand their needs and try to convey the proper message.
  2. Come up with unique and creative ideas that will engage your audience
  3. Plan your content and create an outline before starting to write or create
  4. Use easy and proper language that is easy to understand
  5. Use visuals such as images, photos, or screenshots to help your audience understand concepts better
  6. Make sure your content is well-structured and easy to navigate
  7. Use storytelling approach to make it engaging and easy to understand.
  8. Use humor, emotion, or controversy to grab your audience’s attention
  9. Provide value to your audience by offering practical tips, insights, or solutions to their problems
  10. Edit and proofread your content to ensure it is error-free and polished

By following these tips, you can create high-quality content that resonates with your audience and helps you achieve your marketing goals.

How to create A++ Content:

Creating A++ content on Amazon can help improve product listings and increase sales. Here are some steps to follow:

  1. Ensure you are brand registered: You need to be brand registered to create A+ content. You can register your brand by going to the Amazon Brand Registry page and following the instructions
  2. Know your target audience: Understanding your target audience is crucial when creating A+ content. You need to know what they are looking for and what information they need to make a purchase decision
  3. Make it visual: A+ content allows you to add images, graphics, and videos to your product listings. Use high-quality visuals to showcase your product and its features
  4. Follow Amazon’s guidelines: Amazon has specific guidelines for A+ content. Review them before creating your content to ensure it meets Amazon’s standards
  5. Use modules: A+ content provides different modules that you can use to customize the look and feel of your product descriptions. Choose the modules that best showcase your product and provide the most relevant information to your target audience
  6. Duplicate content: To easily create new content, you can duplicate existing A+ content. This can save time and ensure consistency across your product listings

To create A+ content, log in to your Amazon Seller Account and click on the A+ Content Manager in the Advertising section. Amazon will guide you through the process of creating and adding A+ content to your product listings

Choosing between A+ Content & A++ Premium

Amazon A+ Content and Premium A+ Content are both features that allow sellers to enhance their product listings with multimedia photos and videos, as well as eye-catching information to share the product story

However, there are some differences between the two options that sellers should consider when deciding which one to use. Here are some pros and cons of each:

Amazon A+ Content:

  • Available to all Amazon sellers and free as one of the many benefits of the Amazon Brand Registry
  • Allows for more than a plain text description and standard photo reel
  • Can include high-quality multimedia photos and videos
  • Allows for more text than Premium A+ Content
  • Can increase conversion anywhere from 3 to 10% 

Amazon Premium A++ Content:

  • Offers more flexibility in terms of layout and design
  • Allows for even more customization than A+ Content
  • Includes access to a dedicated team of design and technical experts who can help sellers create and troubleshoot their content
  • Can increase conversion rate by 15% 

In summary, A+ Content is a standard feature available to all Amazon sellers, while Premium A+ Content is a professional content program available to high-performing, registered brands who field new listings on a consistent basis

A+ Content allows for more text and is free, while Premium A+ Content offers more flexibility in terms of layout and design, includes access to a dedicated team of experts, and can increase conversion rate by 15%.

FeatureA+ ContentPremium A+ Content
CustomizationLimited customization options compared to Premium A+ ContentOffers more modules and customization tools than the standard A+ Content
Conversion RateCan increase conversion rates anywhere from 3 to 10%Can increase conversion rates up to 15%
DesignAllows sellers to add text and image modules to their product detail pagesAllows for even more flexibility in terms of layout and design. Sellers can use a drag-and-drop interface to create customized templates, add videos, and add interactive elements such as accordions, tabs, and image carousels
SupportNo dedicated team of design and technical experts availableIncludes access to a dedicated team of design and technical experts who can help sellers create and troubleshoot their content
CostFree as one of the many benefits of Amazon Brand RegistryRequires more design skills and resources than A+ Content
and can be a huge financial and logistical commitment
Character LimitsNo stricter character limits for product descriptionsStricter character limits for product descriptions
A+ and Premium A+ examples

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